Ford and Inchcape Motors Latvia become partners of the Riga Hockey Cup
๐ค From 2026, Ford and Inchcape Motors Latvia are joining Riga Hockey Cup as official partners and supporters, contributing to the development of children's and youth sports and the growth of the championship.
๐ This partnership marks a significant milestone – Riga Hockey Cup is one of the first European youth hockey tournaments to establish a partnership with a car brand. Until now, this practice has been more common for adult or national team tournaments.
During the championship, specially designed Ford cars will be seen on the streets of Riga and near the arenas, spreading the word about Europe's largest youth hockey championship. A Ford car will also be the main means of transport between the arenas for Riga Hockey Cup mascot Ricky. If you see Ricky in person, don't be shy and take a photo with him! ๐ธ
Jฤnis Jansons, Riga Hockey Cup General Manager: "We are very pleased to start a partnership with Ford and Inchcape Motors Latvia. Partnering up with the automotive industry is an unprecedented level for us, and a fantastic way to celebrate 20th anniversary year of the championship! This collaboration will help to create a richer experience for participants and visitors, confirms the maturity of the Riga Hockey Cup project, and will help to build the championship's image on an international level. The diversity and modern character of Ford models perfectly match the dynamics and energy of the championship. This will be an exciting collaboration!"
Uvis Braunfelds, Head of Ford Latvia Dealership: "We support movement and energy – not only on the road, but also in life. Our partnership with the Riga Hockey Cup is an investment in the determination, character, and future victories of the next generation. We are proud to be part of this story.”
๐ฒ Follow the latest news and updates about the championship on RHC and Ford Latvia social media channels!
Social Media Channels
Riga Hockey Cup
Instagram: https://www.instagram.com/riga_hockey_cup/
TikTok: https://www.tiktok.com/@rigahockeycup
Facebook: https://www.facebook.com/RigaHockeyCup/
Ford Latvia
Instagram: https://www.instagram.com/ford_latvija/
Facebook: https://www.facebook.com/FordLatvia/
